Affiliate Marketing Management Services

What is Affiliate Marketing

An affiliate marketing program is a method to build web site traffic , and e-commerce revenue, by working through a network of related Web sites to actively promote a particular product or service.

This system works by creating a sales force network rather than an expensive media or advertising campaign. The affiliate earns revenue for providing sales leads. As a result that affiliate has a business interest in the success of the sales promotion.

Benefits of Affiliate Marketing

Leads - Generating leads from affiliates on the Internet begins by targeting high traffic sites, and niche sites with a loyal following. A Web site with an online magazine mailing list, or considerable daily traffic, is a huge asset.

Return on Advertising - Affiliate networks should increase the value of advertising space on the Internet. In reality few sites really sell any advertising because selling it is a full-time job. The wealth of dead advertising space makes affiliate programs a long-term solution for both parties. If you can generate continual sales from a Web site, it only makes sense for the affiliate to keep you on the site.

Branding - Amazon.com is a great case study of a brand developed through affiliates. Brand identity demands mass exposure, which is a great reason to sign up many affiliates. Administration costs should be measured against this over time. Amazon.com obviously benefits from administering its huge network of affiliates. Since it benefits the Web site owner to sell books, and to get perceived credibility for offering this well-known bookstore's offerings, Amazon.com has signed thousands of affiliates. More importantly, Amazon.com developed a whole brand through this strategy.

Affiliates as Customers - The final key is one most overlooked by many affiliate networks. The affiliate salesperson is likely your best customer.
Why do so many affiliate networks fight the natural urge of affiliates to buy through their own network? For example, if you buy a book through your Amazon.com affiliate network, it is literally against their policy and if they catch you, they can revoke your right to sell books. This makes sense if you look at the affiliate strictly as a salesperson. The 20 percent of affiliates who do the selling are the folks least likely to engage in this kind of trickery. Making money does give you a form of loyalty. For the other 80 percent, buying through their own network is one of the only ways to make it a viable enterprise. By saving money, they benefit from being an affiliate.

Does that mean Amazon.com should pay them 15 percent off of qualified books? Perhaps not, but it wouldn't be a bad idea to set up a special buying deal for affiliates so they could get some discount on qualifying purchases. Why not encourage them not only to sell, but also to buy?

To find out how IAM Direct can setup your own Affiliate Marketing campaign simply give us a call at (800) 947-8184 to speak to one of our affiliate managers.

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